In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'.
His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control.
With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details.
Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.
2
vizualizari in ultimele 24 ore
