Instagram Rules | Jodie Cook

Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform.
But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.
Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.Learn the dos and don’ts of post planning;
developing a voice;
identifying trends;
driving a campaign;
responding to engagement;
and more.
Create a personalised Instagram strategy, whatever your business is.
Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.
Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.